SANTA ROSA CITY, Laguna (PIA) — As part of its efforts to boost domestic travel and further support local tourism stakeholders, the Department of Tourism (DOT) launched its new domestic tourism campaign, Discover More to Love, through a new platform developed in partnership with public and private sector stakeholders nationwide.
Featuring a new website that serves as a repository of around 3,000 special travel deals for accommodations, attractions, dining, tours, transportation, and wellness services, the platform offers discounts of up to 70 percent off regular prices.
DOT Secretary Dita Angara-Mathay led the launch of the campaign during the opening ceremony of the Central Philippines Tourism Expo on Friday, June 26, in Santa Rosa City, Laguna. The event brought together DOT officials, local tourism officers from the country’s 18 regions, tourism stakeholders, business owners, and content creators.
Angara-Mathay said that the platform addresses concerns about the affordability of traveling to domestic destinations as compared to international travel.
“We have created a shared platform which we hope will give travelers more choices while helping tourism enterprises particularly those in emerging destinations to attract more visitors throughout the year including the lean travel months,” she said.
According to data from the Philippine Statistics Authority (PSA), domestic tourism expenditure reached P3.256 trillion in 2025, a 2.98 percent increase from P3.162 trillion in 2024.
The new campaign also forms part of the DOT’s efforts to encourage Filipinos to support local destinations by offering greater travel deals, ensuring more enjoyable travel experiences, and helping regional tourism enterprises maintain steady bookings, sustain jobs, and strengthen local economies throughout the year.
“Makikipagtulungan ang Department of Tourism sa ating mga rehiyon at tourism partners upang mas madali ninyong makita ang mga bagong destinasyon, makapamili ng iba’t ibang travel packages, at makahanap ng mga pagpipiliang akma sa inyong budget at interes. At kapag may bago kayong natuklasan ibahagi ninyo ito sa inyong mga pamilya, sa inyong mga kaibigan, at sa inyong social media,” the Tourism secretary said.
The platform also addresses the risk of fraudulent travel deals found online and on third-party applications, as all promotions featured on the website are legitimate and validated by partner tourism stakeholders and companies.
Laguna Tourism Council President and Enchanted Kingdom Chief Operating Officer Dr. Cynthia Mamon expressed support for the program and in conducting tourism expositions nationwide, saying it reinforces the government’s push for stronger public-private partnerships and collaboration in promoting tourism while fostering national pride in the country’s diverse destinations.
“We must focus on what we do best—all our talents, our hospitality, our service-orientedness, ang ganda ng ating bayan, at ng ating bansa. We are blessed with national resources. I think we have our unique attractions in each of our regions so that we look forward to a more vibrant tourism in our country,” Mamon added.
The Discover More to Love campaign is anchored on the DOT’s existing national tourism brand, Love the Philippines, which aims to ensure that the compelling stories, unique culture, and breathtaking destinations leave a lasting positive impression and inspire more Filipinos to explore the country through meaningful travel experiences. (CH/PIA-Laguna)