TAGAYTAY CITY, Cavite (PIA) – Media plays a critical role in helping healthcare providers reach every Filipino, an official from the Philippine Health Insurance Corporation (PhilHealth) emphasized on their importance in the implementation of the Yakap ng Kalusugan Program (YAKAP).
Arturo Ardiente, Field Operations chief for PhilHealth IV-A, called the media ‘multipliers of information’ in the implementation of the YAKAP program during their Media Pasasalamat on November 14.
“We may not be able to reach all of our target clients, but with your [the media] help lumalakas ang aming loob. You are the multipliers of information, and you’re the best sector we need to tap on.”
With the help of the media, Ardiente expressed his hopes that the YAKAP Program will be able to serve more Filipino households.
“We need influencers, and many trust you [the media]. We need you to help us reach our mission–to make YAKAP a household name. Every letter, every word you publish is very important to us.”
Among those recognized were government media arms under the Presidential Communications Office (PCO), including the Philippine Information Agency IV-A (CALABARZON) and Radyo Pilipinas Lucena.
Her message of support, Ma. Cristina Arzadon, Regional Director of PIA CALABARZON, assured the public that it will continue to provide Philhealth with platforms to reach the public and provide vital information on the YAKAP and other health services under the Universal Healthcare (UHC) Law.
“We would like to thank PhilHealth for recognizing our media partners who actively support our government’s mission to bring public health services under the Universal Healthcare Act,”
“As the grassroots communication arm of our government, the PIA is committed to provide PhilHealth with platforms to deliver timely, accurate, and relevant information that can help save the life of every Filipino.”
Philhealth also recognized media partners from Cavite, Laguna Batangas, Rizal, and Quezon provinces who helped ensure that information on the benefits from the PhilHealth YAKAP will reach the public. (PB,CCM/PIA4A)