CALAMBA CITY, Laguna (PIA) — The Department of Trade and Industry (DTI) in Calabarzon continues to support micro-retailers also known as sari-sari stores by promoting digitalization through the “Tindahan Mo, e-Level Up Mo” program.
DTI Assistant Regional Director Revelyn Cortez said that DTI’s digitalization efforts are not limited to medium-sized businesses but also include micro-retailers.
She emphasized the agency’s commitment to helping small businesses transition to digital platforms through capacity-building training sessions designed to enhance their knowledge and skills in e-commerce and digital transactions.
“Digitalization is one of DTI’s five-point agenda. Even sari-sari stores are now part of this initiative. We provide them seminars on how to order and sell products online, as well as how to better reach their customers through digital platforms,” Cortez said during the Kapihan sa Bagong Pilipinas on March 11.
Since last year, the DTI Calabarzon has been going around the region to roll out the program, equipping micro-retailers with knowledge on the use of various digital tools.
Training sessions cover topics such as mobile wallets and digital payments in partnership with financial technology providers like Uno Digital Bank and GCash. Entrepreneurs are also introduced to online banking applications, enabling them to open savings accounts and access loan programs to expand their businesses.
The DTI has also partnered with GCash to introduce the GCash Pera Outlet, to allow sari-sari store owners and retailers earn additional income through digital payment services, cash-in, and cash-out transactions.
Another initiative, the Smart Ka-Partner App in partnership with Smart Communications, provides micro-retailers with a more convenient way to manage their loading businesses while increasing their earning potential.
Aside from digitalization, the DTI also provides other training actitivities to empower sari-sari store owners through financial literacy, sustainable practices, and consumer protection. (CM, PIA4A)